Shipping Strategy for E-commerce Stores in MENA
Practical guide to shipping strategy for MENA e-commerce stores — courier selection, pricing, and reducing returns.
Shipping isn't just delivery. It's the last experience the customer has with your store — bad shipping = no return customer.
1. Pick the Right Courier
Egypt: Bosta (fastest, best dashboard), Mylerz, Aramex (international).
Saudi: SMSA, Aramex, Naqel.
UAE: Fetchr, Aramex.
2. Set Shipping Pricing
Free shipping lifts conversion but eats margin. Use above a threshold ("Free over EGP 500").
Flat rate — simple to understand.
By weight — most accurate but confusing.
By zone — best for multi-region merchants.
3. Set Clear Delivery Times
Customers want exact times. "3-5 business days" beats "as soon as possible". Send tracking automatically. Notify before delivery.
4. Reduce Returns
Returns = lost shipping + reverse shipping + lost customer. Reduce them with: accurate descriptions, real-scale photos, size charts, phone confirmation for big orders.
5. International Shipping
Check customs, set realistic delivery times, use Aramex/DHL, publish a clear Shipping Policy page.
Baseet Integrates Shipping Automatically
Bosta integration, domestic + international, zone pricing, auto tracking, WhatsApp notifications.
Conclusion
Good shipping brings customers back. Bad shipping earns 1-star reviews. Build logistics from day one. Start at baseet.cc.
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